500500,000
0.1%10%
$10$1,000
200ms2,000ms
Kinsta (312ms avg)
Your TTFB: 800ms
Your Results
$768
Monthly revenue lost to slow hosting
$9,216
Annual revenue lost
$8,796
Annual ROI after switching to Kinsta
Methodology: Amazon research showed every 100ms of latency drops conversions by 1%. Kinsta's average TTFB in our tests is 312ms.